Marketing Return on Investment
How do I maximize my advertising dollars?
Contractors don't go into business to save money; they install and service equipment to make money. The same should go for your marketing. With our help, you can test different marketing approaches, lower your cost-per-lead and, ultimately, reach more customers without spending more marketing dollars. Our technology and expertise will help you run your business by the numbers and show you which marketing works best for your particular business.
A typical marketing budget may range from 3% to 7% of total revenue, depending on how aggressive a Contractor is in attaining new customers. So the real question becomes:
What types of marketing should I include in my budget?
Our patented tracking technology enables our consultants to quickly and objectively identify what specific "blend" of marketing works best for each contractor. If you aren't getting the required return on a specific marketing approach you can:
1. Eliminate spending on poorly performing media and campaigns
2. Shift marketing dollars to your most productive media and campaigns
Why Analyze your Marketing ROI?
- Accurately compare your marketing campaigns
- Negotiate media buys based on actual results
- Lower your cost-per-lead
- Eliminate wasteful spending
Why Implement the Results system?
- Automatically tracks and compares all types of marketing
- Automatically calculates your cost-per-lead by source
- Identifies poorly performing ad sources
- Filters non-prospects from true leads
- Benchmarks your business vs. industry standards
