CallSource^® Aim Higher

Using CallSource is changing the way we take calls. If you're not listening to both sides of the conversation (or lack of conversation) you're only getting half the picture, like we were. Tracking your prospect calls and knowing which advertising is working is a must...and an eye-opener! We never knew so many people were getting our number from our website.

Our call handlers' closing ratios were about 20% lower than we thought and after 3 months using CallSource, we are increasing their close rate to 75%, through training based on monitored calls.

Regarding our after hours call center, we found the most lost calls here! Our clients and new prospects are very demanding and impatient. We found they don't want to wait for the tech to call. They want to know he's on the way or they are booked for a definite day and time for service. For the past three weeks, we've been taking the after hours calls through our office staff, rotating and paying a per-call fee to take a prospect call and offer a bonus to close the call. Since we’ve started, we have already doubled the amount of after hour calls that are completed successfully.
” — Jim Sabol, Owner, Plumb Works

Call Source tracks your marketing through phone numbers. They help you know what’s working, what's not and mentors you through the process. I can tell you that having worked with Michael Steel since the fall of 2010 has been truly eye opening. Tracking your marketing is one of the hardest jobs for a small contractor; CallSource takes all the guess work out. Even cooler they record all your calls and analyze them! I get scheduled reports each day and get to listen to each call. Listening is an amazing training tool; We have the employees listen to their own calls so they hear what they sound like. I can't say enough about how this service has changed how our company does marketing today. I would recommend them to anyone who does not have a system like this already in place.

Please feel free to contact me with any questions!
” — Laura DiFilippo, Vice President, DiFilippo’s Service Company

CallSource is the absolute best investment we had made! The tracking reports are Invaluable and the customer service is the absolute best in the industry.” — Melanie Russell, Marketing Manager, AHFH - Hawaii

Any A/C Contractor that is spending money on advertising would be foolish to pass up this CallSource offer. We have been using CallSource for almost a year now, and it tracks how many phone calls your ads bring in, plus you get to listen to the calls. You'll finally know which type of ad, media, etc. is producing results, and you'll stop wasting your money on advertising that doesn't produce results! You will save money and get more leads!” — Dave Hutchins, President, ACCA-FL Board Member, Bay Area Air Conditioning in Crystal River

We’ve been using CallSource since November of 2009. At first, I thought call tracking was just a way to determine how our customers found us and that we would only be using it for advertising purposes. Then our CallSource Advisor began our web-meetings. He walked me through the reports and how they worked. He spent as much time as I needed and I never felt rushed. The support has been great! Anytime I call or email, I get instant answers. CallSource has been a great tool for our business as well. We are able to see how well our advertising dollars are performing and it has allowed me to really dial-in our customer service. Through listening to the calls, I’ve become more aware of areas where we need improvement and I’m targeting training for our call-takers accordingly. I also discovered that my answering service was not handling my customers as per our agreement and we were losing business because of them. I would have never known that if we didn’t have CallSource. I have actually changed some procedures in quoting service over the phone because of my ability to listen to recorded calls. We’ve captured more business because of it. I love the service and what it has done for us. I have, and will continue, to recommend CallSource to others. It is a great service and a really great tool for our business. Thanks CallSource!” — Cheryl Whitlock, Service Manager, B Carlson Heating & A/C

Every call we receive is analyzed by their staff to determine if the caller is a prospect or non-prospect. This tool tells me how effective the marketing truly is and eliminates the guesswork. I now know what works and is generating real prospect calls, and what doesn’t work because it didn’t generate enough prospects for the cost of the ad. I have learned a lot because of CallSource. Over the past 5 months, I have increased my marketing effectiveness by 17%, a figure I never previously tracked. I now know my actual cost per lead for everything I use a tracking number for. I am currently using 41 different tracking numbers on the different marketing programs that I am running. I am now able to make informed decisions about where to focus my marketing budget.

CallSource also listens to many of our prospect calls to determine how well the call was handled on our end. For training opportunities, this saves us time by focusing on the lower scored calls, since they represent the areas where we can improve the most. Their staff conducts regularly scheduled calls to review the information in a coaching environment and provides recommendations on best business practices. We know we are improving because we have seen our scores improve for each call taker and our prospect to appointment conversion rates have improved by 6% points over a 5 month period.

Without a doubt, CallSource has proven to be an excellent business improvement tool. I strongly recommend them” — David Hammond, President, Hammond Services

I LOVE CallSource. Since we have started using CallSource we have been able to really monitor our advertising. The ability to track our campaigns has allowed us to make wise decisions on what messages work and where they work best – giving us greater control of our advertising dollars as well as the opportunity to try things we may have been hesitant to try in the past. The ability to listen to all calls has been an added tool in many ways—an internal tool to evaluate our CSR and see exactly where we are strong and where we need work, to hear exactly what our customers want and react in a timely matter, and improve the way our calls are being handled by our after hours service. The staff is very friendly and helpful and always available to answer any questions and explain any of the reporting tools. They are more like a partner offering valuable information and input. Call Source is great marketing tool that has allowed us to take the guesswork out of our advertising and marketing. Thank you.” — Dee Mahler-Castillo, Marketing Manager, Bay Area Air Conditioning & Heating

We began using CallSource in the spring of 2009. I was not certain what impact, if any, that CallSource would have on our business. I have been pleasantly surprised with the results so far. The ability to review a sales lead that you absolutely know which Ad initiated the call is incredibly beneficial. In addition, you can listen to how the call went, if it was a legitimate sales lead, and what improvements can be made to the sales lead process. In the best of times it can be difficult to know what advertising works and what does not? In a distressed Economy you must know if your advertising budget is effective. It’s hard to argue with data we have available through CallSource.

I thought I understood what marketing works best, I thought my people answering the telephone were doing a good job handling sales leads, CallSource eliminates the guess work and lets me focus on managing my business. The best part of CallSource is the reports. I get daily updates on my marketing efforts. I can use that information to see in “real time” the results and what changes I need to make in my advertising decisions, and training of staff.

Using CallSource has helped me plan my advertising budget for 2010. I have adjusted my marketing efforts to focus on the type of advertising that has proven to be most effective. By listening to each incoming sales call I can “hear” the questions the customer has, I can “hear” how we responded and I know what the actual results were from each incoming call. From this data we can use the CallSource reports to determine the actual sales lead cost per advertising campaign. In addition we know the closing ratio and sales revenue per lead generated. We then use the summary of the reports see what training opportunity we may have with our inside staff or sales force?

In summary I believe as I better understand the information being collected that I will be able to make better business decisions and use CallSource as one of my key partners for success.

In the best of times it can be difficult to know what advertising works and what does not? In a distressed Economy you must know if your advertising budget is effective. It’s hard to argue with data we have available through CallSource. I can use that information to see in “real time” the results and what changes I need to make in my advertising decisions, and training of staff.

CallSource eliminates the guess work and lets me focus on managing my business. I thought I understood what marketing works best, I thought my people answering the telephone were doing a good job handling sales leads.

I believe as I better understand the information being collected that I will be able to make better business decisions and use CallSource as one of my key partners for success.” — Steve Lauten, President, Total Air and Heat Co

Not often do you find one single solution that resolves multiple problems so well. While making the most of our advertising dollars has always been one of our top goals we were delighted when we learned that we could also raise the level of customer service to new heights. The visibility into which ads generate leads and which ads do not allow us to refine our marketing spend on the fly. This makes for a very nimble & responsive organization. On the other side of the system we have learned that we needed to tweak the way we were communicating to our customers & prospects. It seemed that we were not all in sync in terms of consistent phone etiquette & process. The Telephone Performance Analysis is a wonderful tool that we use to help our team get better at delivering superior customer service. The bottom line is that we are now able to more accurately see how well our advertising & marketing is working and we are also able to set mores sales & service appointments. It doesn’t get any better than that!” — J. Scott Needham, President, Princeton Air Conditioning, Inc.

CallSource has certainly been a beneficial program to us here at AirCo One-Hour. We are able to view our business from all angles and make confident marketing decisions that have ultimately returned much more qualified leads. CallSource’s call tracking and telephone performance analyses have prompted us to strategically train our office personnel more effectively, which has led to more appointments and notably more sales. The reports and statistics contain extremely valuable data that any business would benefit from.

The folks over at CallSource are always extremely prompt and professional and have gone above and beyond to meet our needs. We look forward to a long-standing relationship with this valuable CallSource program and continued positive results!
” — Kristin Hensley, Marketing Director, AirCo One Hour Air Conditioning & Heating

We have been using CallSource tracking for a little over a month and we have been very pleased with the info we have already received. We are finding out were and were not to spend our advertising money and we are able to identify training needs for our employees. We are setting up more appointments and having better leads by asking the right questions. The reports I receive each morning are very helpful to me to find out our weaknesses and to get phone numbers that we can call back that would have been missed opportunities.” — Mark Stout, President, Stout Heating and Air

Horne Heating and Air Conditioning has been using CallSource since early 2009 and the results are fantastic. The ability to listen to actual calls and coach or celebrate with our staff has been crucial to our business. Even the after-hours call service has improved by having each and every call available for review. Our team has better phone skills, is setting appointments and scoring very well on the TPA reports.
We are also able to track all of our lead sources and confirm the most effective source of advertising for the company. Marketing/Advertising account managers cringe at the data available, indicating how successful a particular campaign has or hasn’t been for our organization. Daily, weekly and monthly reports; as well as alert settings allow us to manage the system, ensure the phones are answered, and set more appointments! CallSource has been an invaluable part of our business strategy and we plan to continue using this service to improve our sales, service and overall profit!” — Chris Horne , Horne Heating and Air Conditioning, Inc

CallSource has become a valuable asset to our business. Their team is outstanding; they are professional, enthusiastic and great to work with. The independent tracking numbers for each ad source and detailed call reporting has made a huge improvement on our marketing budgets and advertising decisions. The daily and weekly reports we receive through e-mail has helped us stay focused on marketing. With the ability to listen to the incoming phone calls we have improved and refined our customer service level and staff's phone skills to a new level. It is by far the most efficient and effective marketing tool we have ever used.” — Christina Jaynes, Vice President, Canyon State Air Conditioning and Heating Inc.

CallSource has become an incredible resource that is used across our organization. In our business it’s important to know which marketing and advertising initiative is generating business and which are not. Thanks to CallSource I can tell in real time where each of our leads comes from. The daily DealSaver report is invaluable. CallSource listens to each one of my calls and lets me know which prospects were “missed.” As a result, we have been able to recapture lost opportunities, set more appointments and more importantly capture lost revenue. The service more than pays for itself each and every month.
In addition to the service and reporting our account team at CallSource is top notch! The entire team are some of the most professional, pro-active and hard-working individuals I’ve had the pleasure of working with. I’m convinced that thanks to CallSource our marketing is more efficient and our business is more profitable.” — Doug Tulumaris, V.P of Marketing, Champion Windows

I couldn't imagine how a company could be truly efficient and effective without the tracking resources available through CallSource.” — Lori Stergiou, Director of Sales, Metro Bath & Tile

I am writing in to compliment CallSource on their excellent work. Thank you for taking care of your customers. Your employees have gone above and beyond the call of duty. The personal attention and customization are greatly appreciated. CallSource is fast becoming a primary tool in our national marketing strategies.” — Thomas Ballantyne, President of Media Marketing, Bulwark Exterminating