Resource Center - Webinars
Pragmatic Advice for the Digital Market
Five years ago, most dealers were dragged kicking and screaming toward Internet marketing. Today virtually ever dealer is directly or indirectly reaching consumers online. Not only is the digital world new to auto retailers, it is constantly changing. What was valuable before might not be today. This session will provide dealers with an overview of the digital marketplace as it relates to automotive retailing. It will highlight the latest trends, but more importantly provide attendees with practical approaches to getting the most out of their Internet investment.
Added: June 14, 2009
Internet Marketing to the Max: Generating Leads and Leases in an Online World
If you're not promoting your properties where your prospective renters are spending enormous amounts of time --then you're missing out. Google pay-per-click, Craigslist, Facebook ads along with social networking sites, podcasts and mobile marketing are the new battleground for capturing those precious leads. Join Israel Carunungan, Director of Corporate Marketing for Bozzuto's, for an engaging and entertaining look at Internet marketing designed to generate leads and leases for your communities.
Added: June 14, 2009
Stop Wasting Money on Ads that Don't Work!
Internet measurement has pressured all types of traditional media to move toward performance-based models. Not coincidentally, call measurement service technology has evolved over the past few years to give advertisers and marketers unprecedented control over monitoring their advertising ROI. Join Internet advertising expert Dick Larkin, as he explores how to use the latest developments in call measurement to improve lead-to-close ratios, generate exceptional ROI and gain client loyalty.
Added: June 14, 2009
