Solutions LeadScore®

Provides an accurate cost-per-lead analysis and dependable lead-to-sale conversion ratios.

LeadScore® is a Marketing Analysis Tool that integrates with CallTrack® and Telephone Performance Analysissm.

Calls are reviewed and sorted, qualifying true prospects and providing an accurate cost-per-lead analysis and reliable lead-to-sale conversion ratios.

Sales and service opportunities are forwarded to your lead management database. Reports accurately calculate the number of leads produced by each marketing source, the average time your customer service representatives spend on a prospective sales call and provides your true marketing return on investment (ROI).

  • Identify your true ROI for each ad source
  • Fairly evaluate the effectiveness of your sales professionals
  • Focus follow-up efforts on actual sales and service opportunities
  • Accurately diagnose whether you have lead-quality or call-handling issues
  • Ends finger-pointing between Marketing and Sales teams

LeadScore® helps you to negotiate media pricing based on quality leads delivered. LeadScore® saves time and effort by identifying true opportunities for review by your HVAC contractors, managers, and trainers.

Who Uses LeadScore®?

  • Marketing Managers: To better understand the true ROI for each ad campaign
  • Sales Managers: To fairly evaluate the effectiveness of your sales professionals
  • Customer Service Representatives: To concentrate follow-up efforts on qualified opportunities
  • Contractors: To identify your marketing problems vs. performance issues
  • Trainers: To save time in identifying and reviewing sales and service calls

Why Choose LeadScore®?

LeadScore® integrates with CallTrack®, Telephone Performance Analysissm, and other CallSource services. LeadScore® accurately evaluates and quickly delivers qualified leads to your lead management system. By separating qualified leads from non-prospects, LeadScore® assures that you:

  • Discover employees’ sales closing/appointment setting ratios
  • Improve the accuracy of your cost-per-lead evaluation
  • Input only qualified leads/actual prospects in your lead management database
  • Save training time by reviewing actual HVAC sales and service opportunities

How Does LeadScore® Work?

  • LeadScore® imports your recorded calls from the CallTrack® system and presents them to our expert analysts
  • One by one, our analysts review and sort the calls
  • Only true sales and service opportunities are permitted to be passed on to your lead management system
  • Non-prospect calls are identified and removed (repeat call, vendor, customer service request on sales line, wrong number, etc.) to avoid skewing your marketing and sales results

Why Choose CallSource®?

CallSource® delivers innovation, experience, and unsurpassed customer service. Our in-depth knowledge and experience includes integrated call tracking, call recording, lead management, lead scoring, telephone performance analysis, learning plus sales and customer service training.

 

  • Original inventor and patent-holder of call tracking
  • Fully hosted services, no hardware or software to purchase
  • Tracking and recording calls for hundreds of thousands of businesses since 1994
  • Redundant, state-of-the-art networks in Los Angeles and Chicago

Interested? Feel free to contact us.